Marketing Writer Mobile Games double down salary

used email for say 20 different campaigns) would be the ones with the highest ROI. What surprised me: I guessed that teams that used email the most comprehensively (i.e. Over 50% of GTM leaders I spoke with at SaaStr told me this was their most reliable revenue channel. This channel is used to drive bottom of the funnel conversions and top of funnel demand. Now I find way more companies focused on layered approaches right off the bat or not even going into a channel play before figuring out the distribution/amplification side of things.Ģ) Email marketing continues to be the highest ROI channel for most GTM teams.

What surprised me: The old approach has typically been, find a new channel, commit some budget to run a test on viability, and if that works, double down. For Zendesk, they were active with customer engagement on X, and running ads, and posting thought leadership and amplifying UGC. For Aircall, they focused on NYC and put up phone booth ads, and billboards, and ran localized digital ads and hosted events. In our case on Linkedin, we got our team posting, ran ads and got our customers activated and sharing their stories. Layering essentially is the idea that you attack a certain channel (or even location) with a multi-prong marketing effort. Here were some things that stuck out (and what surprised me)…ġ) Layering is quietly becoming routine for top performing companies. I rifted with them about projects I was thinking about, and what they liked and didn’t like. I asked them about their highest performing channels.

These estimates are calculated with data collected from employers in all industry sectors in metropolitan and nonmetropolitan areas in every state and the District of Columbia.At a recent SaaStr I chatted with executives from Profitwell/Paddle, Aircall, Atlassian, Zendesk and a dozen others on their GTM. May 2022 National Occupational Employment and Wage Estimates United States About Overview Overview Info for Survey Participants Questions & Answers Related Links Notices

Marketing Writer Mobile Games double down salary